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Titre | THE STREAMING: DISK NEW FRENCH RAP? |
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Description | For decades the music is bought on physical media, it took Apple's iPod for it to become virtual. 10 years later, it is the purchase that is about to disappear. Internet has changed consumer habits, it is not the possession that counts, but access ("we no longer buys a car, one goes on BlaBlaCar; we no longer buy a second home, it was Air ' Bnb ") and music is no exception to this change. Today it is possible to access millions of songs for the price of one CD per month (or less if it agrees to sell his "brain space"). The end of an industry? No ! Well, not forward, Pascal Negro (the boss of Universal) says in a book published this year that if 20% of the French population (12 million people) was taking a streaming subscription, the record industry renouerait with numbers pre-crisis !! On the pre-crisis, that blessed time when money flowed freely and the gold disc was worth 100,000 albums. Booba earlier this year released his seventh solo album with an incredible buzz (controversial interview in Inrocks, iconic song like Tony Sosa, ..) to end up not achieving platinum. Can we say that Booba was half waited for his album Future? No, it is still as influential, each of the clips attracts clicks and posts trigger controversy. He himself explains in an interview for the magazine La Loupe explaining that the CD is useless, that music is consumed for free on the internet. The mixtape Niska past to 8000 copies in first week is a perfect example: a ridiculous figure compared to its millions of views, but do not stop to be placed on first streaming. Another form of success still undervalued by the auditors. Until the streaming figures are reflected in the charts (currently being adopted) only a few rappers hitting a female audience or household types (Gims hello!) Will not have to be ashamed of their sales. The public focuses on a poor indicator for lack of better (and rappers have made the mistake to publicize this indicator). Music has changed we are at an age of access, purchasing is not an album to listen but to support an artist. Think about it when you go to YouTube to listen to the "next rapper fashionable". |
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Adresse (URL) : | www.booska-p.com | |
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Date | 2015-11-07 | |
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Hits | 0 | |
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Catégorie | Accueil > Streaming | |
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ID | 7119 | |
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