It should provide greater visibility to the French company created in 2007 and had made its last fundraiser in 2012 with the Russian-American billionaire Len Blavatnik, who is currently its largest shareholder with nearly 30% of the capital, for a $ 100 million.
But the money collected should also help its marketing investments and expand its subscriber base in an increasingly competitive environment.
For Deezer needs to accelerate its development as the battle in this market is becoming increasingly fierce, especially with the offensive of the American giant Apple, which launched its music streaming service Apple Music June 30
Available in over 180 countries and with a catalog of over 35 million titles, Deezer offers free listening service with advertising and pay offer free advertising for which boasts more than 6 million subscribers.
It also faces competition from Swedish Spotify, which claims 75 million users, including 20 million for its paid version, and is valued at more than $ 8 billion.
This unexpected setback is a blow to scattered Deezer shareholders whose Xavier Niel, head of Free, which owns 4% stake, the record labels (Warner, Sony, Universal and EMI) which together hold over 16% of capital) and Orange Participations (11.7%).
The postponement comes as other French groups prepare their entry on the Paris market.
This is the case of the French asset management company Amundi, a global heavyweight, whose IPO in Paris, promises to be one of the largest deals of the year. Or that the online site Showroomprive destocking, which offers time-limited sales, unsold stock from major fashion brands, but also furniture and beauty.
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